THE EXECUTIVE TEAM

seth
byers
Global strategy leader at the forefront of the entertainment revolution, Seth has decades of experience in creative strategy, research, and analytics, digital creative across multiple platforms, and franchise and brand management. Extensive film studio experience, including Universal, Sony, New Line Cinema, and Miramax.
Seth has spearheaded global creative campaigns for film, TV and streaming services. He has devised worldwide creative strategy on animated and live-action global franchises including “Despicable Me,” “Minions,” “The Secret Life of Pets,” “Sing,” the “Fast and Furious” franchise, “Jurassic World,” “Fifty Shades of Grey,” “Spider-Man,” “Skyfall,” “Quantum of Solace,” and “Casino Royale.”
He possesses extensive marketing knowledge of genre-specific films including “The Purge” franchise, “Get Out,” “Split,” “Happy Death Day,” “Think Like A Man,” “Lucy,” “Girls Trip,” “Stomp the Yard,” “Straight Outta Compton,” “The Upside,” “Ride Along,” “Best Man Holiday,” “Resident Evil” and “Underworld.”
